Insights
Straight talk on brand, for owners with no time for fluff.
Short reads. Every one starts with the brand angle, then gives you something practical to do this week.
Why AI makes a weak brand weaker.
AI can write your ads, emails and posts in seconds. If your message is generic, you just get generic faster.
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All posts
All insights
Why your Google Ads are failing (it's a brand problem, not a budget problem)
More budget won't fix an ad that sounds like the other nine on the page.
Read the postThe local SEO mistake that's hurting your reputation
Your Google Business Profile is often the first thing people see. Most are half finished.
Read the postWhat your email open rate is really telling you about your brand
Low opens usually aren't a subject line problem. They're a trust problem.
Read the postHow to charge more for the same service
Price is a brand decision. Here's how to earn permission to charge a premium without changing what you sell.
Read the postThe 5 brand touchpoints small businesses always get wrong
From the first ad to the final invoice, the moments owners overlook are the ones customers remember.
Read the postThe Blank Test: would anyone know that content is yours?
Cover your logo on your last 10 posts. Can you still tell it's yours? If you hesitated, you have a brand problem. Here's how to fix it.
Read the postKey marketing challenges facing small businesses
Tight budgets, no in-house expertise, finding customers, measuring results. The eight marketing challenges small businesses face most, and how to beat them.
Read the postThe power of contextual, topic-driven marketing for local businesses
How local businesses win short-term enquiries and long-term search rankings by creating content about what's actually happening in their community.
Read the postWhy Aussie small business emails get ignored, and how to fix it
If your emails land in Promotions or spam, nobody reads them. The common causes and the simple fixes for Australian small businesses.
Read the postTry it