Your brand sounds like every other business on your street.

Before you spend another dollar on ads, SEO or a new website, find out what makes you different. SPOT, our Strategic Positioning & Opportunity Tool, reads your category and shows you the position only you can own.

FreeAbout two minutesEmailed to you

SPOT · Strategic Positioning & Opportunity Tool

Step 1 of 3

About you
Your insight shows up on this page, and we email you a copy.

By running SPOT you agree to our privacy policy. Your answers are used to write your report.

What SPOT means

Strategic Positioning & Opportunity Tool.

Four letters, four jobs. Here's what each one does for your business.

Strategic

It starts with your category and your competitors, not with ads or channels.

Positioning

It finds the one thing you can say that your competitors can't.

Opportunity

It shows the gap your competitors have left open, and how to claim it.

Tool

Free and online. About two minutes, and your results are yours to keep.

Why it matters

Every marketing channel is an amplifier.

Ads, SEO, a new website, email automation. Each one takes your message and makes it louder. If that message sounds like your competitors, you're paying to blend in faster. Most small businesses buy the amplifier before they've decided what to say.

We ran SPOT on ourselves. Here's what it told us about WeDo Marketing.

Without a position

“Results-driven digital marketing that grows your business.”

Google AdsLocal SEOWebsiteEmailSocials

Five channels saying what every other agency already says. Clients compare us on price and lead volume.

With a position

“Brand first. Then we make it louder.”

Google AdsLocal SEOWebsiteEmailSocials

Same spend. Every channel says the one thing we actually believe. The clients who value it find us.

The idea

Every category has a conversation. The brands that win change it.

Customers already have a checklist for your category. Everyone competes on that list, so nobody stands out. The brands that break out are rarely the biggest spenders. They change what customers compare on.

Our category today

“Which agency will get me the most leads for the least money?”

Every agency answers with the same promise: more leads, better ROI. None of them can prove it before you sign.

The conversation we start

“What are my ads actually saying to those leads?”

Now the question is about brand, which is where we start. Any agency that jumps straight to ads has to answer it too.

Big brands do this too. Dove moved beauty from looking perfect to looking real. SPOT finds that kind of shift for a small business.

How SPOT works

Four truths. One brand idea.

A position isn't a tagline you brainstorm. It's where what your business can honestly offer meets what your customers actually need. SPOT asks about both sides and finds the overlap.

Your business

Category truthWhat everyone in your space says. Starts with your competitor's own tagline.
Company truthWhat you do differently that you can actually prove.
Brand ideaThe one line every ad, page and email is built from.

Your customer

Customer truthWhat they're afraid of, and what they want but rarely say.
Cultural truthWhat's shifting in their world that makes your idea timely.

The order

Position first. Then everything else costs less.

Find your position

SPOT reads your category, strikes out the clichés and gives you a positioning statement.

Free, about two minutes

Map the journey

Find where customers drop off, from first discovery through to referring a friend.

See the brand journey

Then spend

Ads, SEO, website, automation. Now every dollar carries one clear message.

See our services

What you get

Yours to keep, whether you work with us or not.

Free insight

  1. The category conversationWhat your whole category keeps promising, and the fear it's built on.
  2. The cliché alertThe exact lines you and your competitors share. Cross these out first.
  3. The hidden conflictThe gap between what customers are told and what they actually get.

Full strategy

  1. The shiftFrom the line everyone says to the one only you can say.
  2. Your positioning statementWho it's for, what you stand for, and the proof behind it.
  3. Your brand journey planHow the idea shows up from first discovery to referral, plus a campaign idea.
On this page

Your insight appears as soon as SPOT finishes reading your category.

Free insight and full strategy
In your inbox

We email you a copy of your insight, then a private link to your full report.

Free insight and full strategy
As a PDF

Download your full strategy as a clean PDF to share with your team or business partner.

Full strategy
Your report is ready.Emailed to jane@company.com.au
Open your report Download PDF Book a free 30-minute call
Example of what you'll see when your full strategy is ready.

Two minutes now saves you briefing an agency, a designer and an ad platform on a message that was never yours.

Run SPOT free

Questions

Common questions about SPOT.

What does SPOT stand for?

Strategic Positioning & Opportunity Tool. It reads your category and competitors and shows you the position only your business can own.

Is SPOT really free?

Yes. The insight and the full strategy report are free, and there's no obligation to work with us.

What happens to my answers?

They're used to write your report, and a copy goes to our team so we can answer any questions about it. We only send you marketing emails if you tick the box, and we never sell your details. See our privacy policy for more.

How do I get my SPOT report?

Your insight appears on the page straight away and we email you a copy. The full strategy is saved at a private link for 12 months and can be downloaded as a PDF.